The Age of Home Theater Is Arriving!
I am sure you must be very busy every day with your pre-Olympics sales campaigns. In particular, it appears that this year’s main products flat-screen televisions and Blu-ray Disc (BD) recorders are continuing to be in short supply. For both makers and distributors, the most important thing is to make sure you don’t run out of products. How is your company doing?
Whatever the case, the efforts and achievements
of the industry in the run-up to the Beijing
Olympics, such as the unification of BD standards
and the launch of the “dubbing 10” system,
have been truly wonderful. I sincerely wish
to share my delight with you. The results can
be seen in the pre-Olympics sales campaigns,
in which BD recorders have gained strong support
as the star products and are expanding rapidly.
Looking at the recent trend among users to purchase
large-screen flat TVs, we can see that, in financial
terms, sales of 50-inch models and larger have
risen by 223%, and sales of models in the 40-inch
range have increased about 190%. I have great
hopes that from now on this swell will create
a powerful current toward home theater based
on rack-theater systems.
I have continued to make proposals for flat-TV,
screen, and two-way theater. And as places for
these theaters, I have suggested the living
room, special rooms, and individual rooms, including
The expansion of flat TVs is leading to an increase
in the sale of rack-theater systems and creating
added value. At the same time, this has suddenly
emerged as an important factor promoting the
shift to full-fledged theater.
The age of home theater is about to arrive.
I firmly believe that the door has been opened
for the final chapter of home theater and the
beginning of a robust home-theater era.
This has become conventional wisdom not only
in our industry but also in various other fields
too, including housing, architecture, interior
design, and home renovation. As various industries
come together, the concept without doubt is
going to take root as an added-value selling
Thanks to such factors as the diffusion of flat
TVs and BD recorders, the improved picture quality
of all contents, including broadcasting, and
the simplification of contents distribution
by means of acTVila and so on, the infrastructure
for home theater has been put into place.
I hope that we can capture latent users with
such ideas as simple theater, casual theater,
and full-fledged theater. The sharp rise in
gasoline prices and the increase of many other
commodity prices mean that people are going
to spend more time at home. Willy-nilly, people
are going to devote more time to the screen
and to music. Inevitably, the demand for TV,
screen, and two-way theater is going to grow.
I have defined and proposed home theater as
“the creation of a family cultural base.”
The diffusion of flat TVs can be said to have
firmly laid the infrastructure for that purpose.
After the pre-Olympics sales campaigns, I want
to carry on forcefully promoting the creation
of family cultural bases toward the sales campaigns
at the end of the year.