A POSITIVE 2002
Happy New Year!
It looks like we are heading into 2002 with little idea of what direction
politics, the economy, business, or share prices will take. Reforms will
continue and will cast shadows around us, so a downturn in consumption
Since people, are in charge of their own lives, however, we must not just
stand riveted to the spot. The only way forward for us is to continue
to face the changes and make thorough preparations for the wonderful environment
that we envision in the near future.
Everything in this world is relative. If you take a peek inside the minds
of people who are trying to live forward the future, you will see that
it's a case of being either positive or negative. And unless you are positive,
you won't be able to make anything happen. We need to think the way positively,
brilliantly and cheerfully, that is to say, it means being forward-looking
and standing on the bright side.
In order to be positive, basically one must have the power to see and
recognize the essence of all things. Paradoxically speaking, if one is
positive, then the essence of things will appear naturally.
When I try to understand what "essence" is, I look at very familiar
things around me. Writing instruments, for example. Let's say there is
a variety of writing instruments in front of you. These range from deluxe
items made by the likes of Mont-Blanc and Parker to items costing 100
yen and freebies. These are pencils, ballpoint pens, and fountain pens.
So what is the essence of a writing instrument? Without doubt, it is the
fact that it can write. How about cars? It's the fact they can move. Televisions?
The fact that they show pictures. It is natural that people should want
a television that is as thin as a sheet of paper. It is natural for them
to be interested in PDPs (plasma display panels) and liquid crystal displays
and organic EL (electroluminescent) displays and projection TVs. Accordingly,
there is no doubt that this market is going to grow.
If you can recognize the essence of audio and home theater and so on,
you understand the potential growth of this market.
Nevertheless, I believe that the essence of everything is the fact that
people themselves are alive. There is nature, and people are embraced
by that nature, and people live with other creatures. And being positive
means making this life glow.
I also firmly believe that the essence of living is happiness. As an industry,
we contribute to that happiness by supplying products. A manufacture or
a retailer cannot exist unless it contributes to the happiness of people,
of customers. For this reason, if we pray positively and make proposals
for the happiness of our customers, the customers will respond and give
As we enter a new year, it is time for us to reaffirm whether or not we
are being positive and adjust our orbit. My theme for 2002 is "Creation
of a Cultural Base for a Happy Family". I came up with this theme
based on the things I have stated repeatedly.
The world situation remains severe but precisely this makes people pursue
happiness. They appreciate the meaning of happiness with the family around
them. And they naturally become more passionate for the construction of
the cultural bases for the transmission of information, and for the creation
The audiovisual industry is a wonderful entity for supporting this "Creation
of a Cultural Base for a Happy Family." Let's be positive and make
2002 a year of solid growth.